Australia & New Zealand Australia and New Zealand may be the best wine marketers in the world because in the past 15 years both countries have proven themselves as masters of merchandising and at technical competence. They have now turned their attention from the wineries to the vineyards and are truly producing world class wines. It took the Europeans centuries to discover which grapes grew best and where, yet the Australians and New Zealanders figured it out in less than 25 years. It has been a remarkable story. |
